Natural Source Vitamin E Market - Growth Opportunities in Global Industry by 2019

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Vitamin E is a significant antioxidant which helps against free-radicals and it can be conserved longer by the tissues in the body
as compared to man-made vitamin E. Natural vitamins has seen increased demand from the end users in recent past. Natural
source vitamin E includes tocopherols and tocotrienols. Apprehensions related to toxic chemicals in products such as food
products, beverages, pharmaceuticals and personal care have driven the rapid growth in sales of natural vitamin E.
Supplements for nutrition and food & beverage enrichment are the present primary markets for natural vitamin E, while,
personal care and animal nutrition are anticipated to be potential markets in the near future.
Regionally, North America, especially U.S. is the largest market for natural source vitamin E. Europe also has a large market for
natural source vitamin E, especially Germany, France, Italy, Spain and UK. Asia Pacific constitutes the fastest growing market led
by China, India & Japan. The drivers for this market can be enlisted as the growing awareness among people about the benefits
of natural source vitamins and different companies offering different range of healthy products which contain vitamins. Some
companies (PepsiCo, Sunmagic, Aptitude Life Ltd.) have launched health drinks containing vitamin E and a few have launched
biscuits containing vitamins. Thus change in...