Mrs Chikwado Okeke

theory (1983), the characteristics of relative advantage, compatibility, complexity, trialability and observability are used.
The relative advantage of the technology in the companies was mostly put in economic terms, as the managers talked about reducing costs by adopting ICT. The cost reducing factor was greatly recognised in mail and telephone expenses, while few of the interviewed ICT Awareness in Small Enterprises in the Indian Tourism Branch Jasmina Badnjevic and Lena Padukova, IT University of Göteborg, Sweden, 2006 60
managers actually talked about more long-run aspects as reducing the enquiry processing time or cutting down on paperwork. The satisfaction or the social prestige of owning a certain software system or a piece of hardware did not seem to be taken into account by the managers as they saw the ICT as a useful tool for making business, and not something that created personal satisfaction or status.
The technology’s compatibility to the users’ values, beliefs and experiences is hard to measure, as it varies as the attitudes are shifting. We have experienced that most businessmen in India no longer see the ICT as an impossible, expensive and complicated solution that requires a challenging journey into the depths of the bureaucratic system. ICT was everywhere in the business society and it is a fact that the ICT-age is to stay. Still, the belief that a computer system is less convenient than paper files was present in some of the companies. It was also considered to be complicated and hard to manage, and despite that some managers took computer courses, almost all companies that answered the question rent external technical support and installation services, and possessed little knowledge of new ICTs. This was not because the managers did not want to have a part of this but rather that, despite being the essence of a good business, they considered that there was too much to learn about new technologies and thus hard to understand for a regular...