Morgan Motor Swot Analysis

Morgan Motor |
SWOT analysis & TOWS Matrix                                         (Morgan Motor Car Company ) |
By : Hany Farouk |

  Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. |

SWOT analysis: (Morgan Motor Car Company ) |

Strengths   * Durable and promising niche   * Advanced tech and pollution control   * No long term debts   * Steady growth rate   * Unique appeal focusing on values of traditional British   * Customer can order his own Personalized car | Weaknesses   * Using same factory since 1919   * Production capacity is very low     * Although there is high tech but still lots of manual operations   * Long Waiting list “ for years-2500/500 =5 Years” due to limited production capacity   * Just three models   * Skilled workers cost |
Opportunities   * Market developments is very promising and waiting list is the prove   * They should focus on sports car “ high reputation, price”   * No long term debt give great opportunity for investment , ex: increase mass production, opening new factors outside England “specially in low cost labor countries”   * Focus on customer needs and provide sort of diversity in the produced models | Threats   * Long waiting queue and threat for order cancellation   * Depending on manual process in the production cycle will affect the production capacity “ automation is needed”   * Product diversity will not meet expectation and need of all customer segmentation     * Competitors...