Mkt571 Week 2 Product Offering

Learning Team Product Offering “Smart Cars”


Product Offering, Definition, Identification
In 1972, Johann Tomforde was the project leader for future transportation system at Mercedes-Benz.   He was thinking of an urban vehicle that would be 2.5 meters long and a two-seater (Vasilash, 2008).   The Smart Cars a created production car as a fashioned statement and in addition, as a concern for the urban environment for automobiles.   The evolution of the smart car became more realistic because of the concern of urban environment for automobile and in 1991; two different ideas went into progress, the Mercedes A Class and the Mercedes City Car an electric car that was 2.5 m long.   As the Smart Car became more popular for it is innovative, ecological and agile city transportation it came to the United States.   In 2006, 19 states and Puerto Rico began to take observe Smart Cars and Penske automotive group wanted to be part of the movement with Daimler Chrysler AG and head of the Mercedes Car Group that brought success to Europe with more than 750,000 attracted customers.   Finally, in 2007 the United States customers interested in the Smart Car would pay to reserve a car that would not be available to them until 2008.   The consumption of the vehicles where at 33mpg city/40 mpg highway with room for two passengers and could go zero to 60 in 12.8 seconds and top speed 90 mph.   Even thou these vehicles are very affordable and fuel-efficient people would buy it more because of the fissionability of the Smart Car.
Market Growth
Smart cars have entered the market right when the prices of gas began to rise, at the time where many individuals were looking for fuel efficient vehicles.   The growth opportunities for the smart car are limitless.   The success that the smart cars have experienced over the last couple of years has created a market for this type of eco friendly vehicle.   Increased concern for the environment and global warming has created a demand for this...