Defining Marketing

University of Phoenix

Defining Marketing
For many years now I took marketing as something that has to do with a market, like a super market, or in my country there are little market stands that people would setup shop in every day early in the morning. This central area where everybody would be located is called a “Mercado” (Mercado in Spanish means market).This is a place that people would try to sell their inventory hoping to make a living from what they sell. From my understanding it was just people trying to sell you product. In a sense marketing is that but in a more general format. In this paper I will include my own personal definition of marketing, and define marketing from two different sources as they define marketing. Based on the definitions I will explain the importance of the marketing in organizational success. I will provide three examples from the business world to support my explanation.
Steve Mckee author of All Together now: “Marketing Is Everything” article from the Bloomberg Businessweek Website. Defines marketing as being everything. He states that marketing is: “Simple, everything those people do – the product engineers, the financial analysts, even warehouse mangers – contribute to how customers perceive a brand. In one sense, everything they do is marketing. So marketing is everything.” What the author is trying to portray is that every aspect of a business from the signage, to the product and employees help outfit the organizations image and business.
Marketing is defined by the authors of Basic marketing: A Marketing Strategy Planning Approach text book, define marketing as: “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.” This definition goes hand in hand with the definition provided by Jan Marc Peterson a...