Mkt/571 Product Offering

Product Offering –Ford Motor Company

The Ford Motor Company is headquartered in Germany began in 1909 and went global in 1965 when the company opened a manufacturing plant in the United States. This report will give a description of this company’s market needs and market growth. Ford Motor’s is taking the various needs of its consumers and adding to the products they manufacture and sell.   A strength, weaknesses, opportunities, and threat (SWOT) analysis was conducted to examine products that Ford developed with a focus on the consumer.   Ford Motor Company is a large company in Germany and the United States with plenty of competition.   The marketing team for this company always has different marketing tools and steps that will make them remain a standing opponent.
The Market need

There is a need for ford in the German market because of the competition of the top automobile makers in the market such as Audi, BMW, Mercedes-Benz and Porsche models. The Germans also have a storied racing history where their machines were pushed to their limits and reputations were forged.   There is the infamous Green Hell – The Nürburgring – where legends are made.   Besides any country with 8,000 miles of public roads that allow almost unlimited speed is destined to turn out cars capable of thriving in that environment (Tutor, 2012).
When it comes to juggling children, shopping and loading the car with shopping, an optional, automatic, hands free tailgate gives the C-Max a real competitive edge against the Prius. Because the C-Max hybrid is based on a car that has already been on sale in Europe for years as a conventional gasoline car, the 2013 C-Max Hybrid doesn’t look like a hybrid (Gordon-Broomfield, 2012).   The fact that this vehicle can save on gas mileage and have that stylish feel with the look is a winner in any category.
Market Growth
From 2000 to 2010 Ford produce cars for consumers based on an outdated product life cycle.   By 2010 Germany experienced a slowdown...