Mgt/561 Week06

Individual Assignment
Ron Gruber
October 21, 2011
Professor:   Eddie Aprile

Business Analysis Part III
What strategic moves have Merck & Co. made or will they make in line with the changing markets? In this presentation I will discuss how the economic trends are influencing Merck & Co.   I will also discuss the strategies and tactics that Merck & Co. has used, is using, or will use to adapt to changing markets. Determining the role that Human Resource Management will play to achieve the company goals will also be approached. By the end of this presentation and with the help of my two previous analysis reports, I should have enough information collected to make an educated decision on whether or not to invest with Merck & Co.
How are current economic trends influencing the business?
During difficult economic times, effective management is often at a premium (Robbins & Judge, p. 15, 2011). Merck & Co.   is not an exception to this rule. Economic trends have a huge impact on all companies, not only here in the U.S. According to Merck & Co.’ Chairman, President and CEO Richard T. Clark (personal communication, April 28, 2009) “Major shifts in the economic and political landscape have coincided with significant changes in our industry. At the same time, we continue to dramatically transform this company to build a new Merck for a new era.” Because of recent economic trends many big pharmaceutical companies had to lay off thousands of people due to recession.
Strategies the company has used or could use for adapting to changing markets
Merck & Co. has used many strategies to maintain growth and revenue in order to adapt in these times of changing markets. One of these strategies was to merge with Schering-Plough. Merck & Co. is also focused on positioning the company for long-term success. Merck continually makes strides to change the way the company approaches research and development. Because the economy is bad globally,...