Memo of an Advertising Agency

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The memo from the advertising director of th Super Screen Movie production company says that the reason why the number of viewers in the past one year has decreased is because of the lack of publicity of the critic's reviews. There is a major flaw in this conclusion. It can be possible that people do not rely on the reviews given by critics to judge whether a movie is good or not according to them. Every individual has a different taste of movies. Furthermore, the genres of films that were made in the past year may have been different from those made a few years ago.

The number of critics that appreciated the movies made in the past year may have increased, but there is no mention about the reputation of these critics. The most well-known critics, whose reviews people actually take into account before deciding which movie to watch, may have not written about the movies that were released.

Another false assumption is that all the...