Media Poster Analysis

How this poster appeals to its target audience.

In my opinion, this poster had two target audiences: men and women with boyfriends/husbands. This poster appeals to men by firstly having a very masculine man as the model. He has large muscles and is stereotypically the ‘ideal man’. This appeals to men as they want to look like him/want to be him, so by this model advertising the aftershave, they believe by wearing it they will become like him. The use of a handsome model to advertise the product also appeals to the other target audience of women with a partner. This is because they want their partner to look like model so by buying the product it will help aid that. Also the use of an attractive man instantly appeals to the women to look at the advert and then cause them to look at the advert, therefore be more likely to purchase the product. The model also has a direct gaze which draws the customer in, which can make the customer feel as if the advert was directed specifically at them, enticing them even more to purchase this product, this feature of the poster appeals to both target audiences, drawing them both in to look at the poster and what it is advertising. The use of the words ‘power’ and ‘cool’ both help the poster appeal to the target audiences. Men could think they may gain power by purchasing the product through the use of it being associated with the products advertisement. The word power is normally associated with being strong and masculine, and this appeals to the main target audience as those are the traits that most men would like to have. They want to have power and be masculine and by thinking this product can make them have it, they will buy it. The repetition of the word ‘cool’ also appeals to the target audience. By it being repeated throughout the poster the customer thinks and begins to associate being cool with the product. By doing this they are more likely to buy it as they want to be ‘cool’. The main colour throughout the poster is...