Cross Cultural Perspective
Adrienne Ross Duhancik

The McDonald’s Corporations was started in 1937 with two brothers as a BBQ restaurant in California.   After a few years they realized that their hamburger sales were going through the roof.   The brothers shut down their BBQ joint and opened a carhop, self-service McDonald’s restaurant with a limited menu of hamburgers, cheeseburgers, French fries, shakes, soft drinks, and apple pie.   In 1953 the organization became a franchise opening two more restaurants on the west coast of the United States.   In 1976 the first McDonald’s opened in New Zealand, making this early organization a global organization.  
There are many hurtles that McDonald’s as a company had to jump over for the development of not only working as a global organization but to satisfy the needs of their customers in the United States.   The Filet-o-fish was created and boomed in Catholic neighbor hoods on Fridays during lent, where according to religion one is not allowed to consume red meat on Fridays during a period of time lasting for 40 days.   As the company grew bigger and opened more franchises in other countries there are other barriers such as language, culture, religion, and ethics.
Various regions got different socio-cultural backgrounds. This subsequently affects the business operations. For example, they have to adopt halal concept for arrangement of meat for burgers in Muslim countries. On the other hand, the non-vegetarian menu includes chicken and fish items only for India but not the beef, as cow is a sacred animal there.   There are many other examples of how McDonald’s has changed their menus to suit the areas around the world that were in need of this market.   For instance in Germany and France McDonald’s serves beer, which is something that would be unheard of in the United States.   Another prime example would be the McArabia is made with grilled chicken or grilled kofta (beef with spices). Comes with...