Mavericks at Work: Why the Most Original Minds in Business Win

The first print of Mavericks at Work was published in 2006, nowadays, the ideas being shared still inspire us in the business world. The authors spent almost two years visiting 32 maverick firms, looking to learn the ideas that Maverick firms work on. It’s interesting to know that maverick firms are working against the common norms but running with a success. This book may help us think bigger and aim higher.

There are two features of this book being written. Firstly the provocative questions, that the authors have asked throughout the book in order to stimulate our thinking. Secondly, there are many quotes from the Maverick leaders as they tell their stories. The theme of the book, as the authors mentioned – “the goal of the book is to make you act more boldly as a leader and win more decisively as a competitor” and “we will measure our success by how much we contribute to your success.”

The book has 12 chapters and is divided into four parts: Rethinking Competition, Reinventing Innovation, Reconnecting with customers, and Redesigning Work. After a brief review on each part, I’ll try to illustrate how they can be applied to the company that I’m working for. It’s an international architectural firm with headquarter in United Kingdom.

Part one: Rethinking Competition

In this part, maverick leaders like Arkadi Kuhlmann and Jim Buckmaster, almost never use common norms to run the business. Instead, they use strategies that are unique and even a bit strange. “The best way to predict the future is to invent it.” Also, they do not care about branding and “Me Too” strategy. They want to make a change! Mavericks concentrate on particular values and shared culture.

In Maverick firms, the sense of purpose sets them apart from their competition. In reality, the world is continued to change without an end. In order to cope with such challenge, distinctive thinking to cause revolution is the key to succeed.

As an architectural firm, the main task is to design...