Marks and Spencer

Fashion Industry


The aim of this report is to define the role of the fashion buyer, within the fashion industry, and to look at the importance of this role. I will also be identifying the PEST factors effecting Fashion Buyers, and analysing the effects these have.

Role of Fashion Buyer

A fashion buyer is someone who pre-determines your wardrobe. A fashion buyer will work for department stores, retail chains, independently owned stores and whole sale distributions. They use their knowledge of past fashion sales, stay well informed about present fashion sales and predict future fashion sales in order to provide a selection of clothing in a variety of sizes and price ranges to suit each particular consumer market needs. Ref: Independent, 2005, Fashion Buyer Careers,, 10/01/09

Fashion buyers are also responsible for selecting merchandise, planning the long-term buying strategy and negotiating contractual terms with suppliers (for example the price, delivery date, specific merchandise requirements. Fashion buyers use the buying cycle to ensure they meet their deadlines and timings. Their calendar is split up into two sections Autumn/Winter and Spring/Summer.

PEST Factors

Political factors include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability.
Economic factors are economic growth, interest rates, exchange rates and inflation rate.
Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety.
Technological factors include ecological and environmental aspects and can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Technological factors look at elements such as R&D activity,...