Marketing Unit 5 Ip

McDonald’s is known all over the world. Every kid knows who Ronald McDonald is and knows they get a toy with their meal. This paper will cover what kind of company McDonald’s is and a few different countries McDonalds operates in. This paper will also go over the product, place, promotion and pricing of McDonalds. This will also cover the difference in marketing McDonalds in two different countries.

Unit 5 Individual Project
McDonalds is a fast food restaurant better known for Ronald McDonald and the Hamburglar. The first McDonald was built in 1954 in San Bernardino, California. In 1955 Ray Kroc opened a McDonalds in Des Plaines Illinois, creating the McDonalds Corporation (A brief history of McDonald’s, n.d.).   McDonalds has anything from hamburgers, cheeseburgers, chicken sandwiches (grilled or fried), fish sandwiches and chicken nuggets or chicken selects.
Describe Main Line of Business of the Company
McDonald’s is known across the globe for their arch. They serve anything from cheeseburgers to pizza in some countries. Their main goal is to serve customers a fast and easy meal and make money in the process. McDonald’s is the number one fast food restaurant and has over 32,000 restaurants worldwide (Helm, 2010).
Name Four Countries in which the Company Operates
McDonald’s has 13,381 restaurants in the United States alone. The United States has the most McDonalds than any other country. Japan has 3,598 McDonald restaurants; Japan is the second place country for number of McDonald’s in the country. Andorra is near the bottom of the list with only having 3 McDonald’s in the whole country. Then there is Iraq, Iraq is at the bottom of the list with only having 1 McDonald’s in the country. There are six countries in all with only one McDonald’s in the country. All together there are 32,000   McDonald’s worldwide (Vadnai, 2011).
Implementation of Competition
McDonald’s does several different things to outdo their competition. They...