Marketing Paper

Favorite Brand Paper
Julian Mackie
MKT/421
November 3, 2014
Stephen Grothe

Favorite Brand Paper
When you think about everyday life and what you have in it, the first thing that comes to mind is product. A product is something that you will use and continue to use until you are either not satisfied with it or just want to move on to the next product. Brands are the same way. Most people prefer a particular brand because they love the way it works or prefer the style of the brand. I have come to the conclusion that I have a particular brand of cell phone that I love and that I am passionate about.
When I first thought about changing phones 6 months ago, I was still a little skeptical about doing it, but after making that change I am glad that I switched over and gave this brand a try. The brand that I am talking about is Samsung, and the phone that I currently have on this brand is the Galaxy 5. There were three main reasons why I decided to switch brands and go with a Samsung phone. The first reason was I wanted a phone where I can have more control over how I can operate it. When I used phones in the past, I was restricted because the company had a monopoly on what you could and couldn’t do with the phone and I did not like that at all.
The second reason why I am passionate about Samsung is that the customer service on the phone is amazing. The company that I have my phone with is Verizon and with this company, they know how to solve any issues that I may have with the phone. According to PC Daily, the bottom line is that the Samsung continues to refine its flagship Android smartphone, the Galaxy S5 is better than ever. (“Samsung Galaxy S5 (Verizon Wireless),” 2014).
The third reason why I am so passionate about Samsung and the S5 on Verizon is because I have no problem with service or problems with going over my data plan. The company and the Samsung brand have made it viable for me to know when and if I go over my selected data plan and if I want to...