Marketing Mix of Rfl

“ The overall marketing mix application of plastic industry: a case study on RFL Plastics Ltd.”
1.1 Introduction
In today’s world only academic education does not make a student perfect to become competitive with the outside world. The internship is a 4 credit compulsory course for the completion of BBA program in Comilla University. The objective of this program is to acquaint the student with real life situation and start a career with some practical experience. This program helps the BBA graduates to identify the difference between academic knowledge and real life situation.
1.2. Origin of the Report:
Knowledge and learning become perfect when it is associated with theory and practice. Theoretical knowledge gets perfection with practical implication. As a compulsory part of Internship program, this particular report is being prepared on the proposed topic “The overall marketing mix application of plastic industry: A case study on RFL Plastics Ltd.”. I have developed this internship report as a partial requirement to acquire the BBA degree under direct supervision of Md. Moynul Hasan. I have tried my level best to make this report informative and enriched so that the real things can easily be displayed.
1.3 Scope of the study
This report has covered almost all the marketing mix of RFL Plastics Ltd. for marketing its product. It also includes a brief profile of the company. To know the marketing mix of the company it also includes the product categories and the distribution channel of the company.
1.4 Objectives of the study
This study had been carried out to achieve some predetermined objectives. This has been broken down into two different categories of objective.
1.4.1 Broad objective
The general objective of this report is to   identify and analyze the marketing mix that RFL Plastics Ltd. adapt in different level of the organization in the plastic industry.
1.4.2 Specific objectives
• To identify the unique techniques of marketing mix that RFL...