Market
- Submitted by: cammm
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- Category: Other
- Date Submitted: 09/10/2011 07:46 AM
- Pages: 5
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Draft Marketing Plan
1. Situation Analysis.
It’s just not so long ago, so simple that almost every single house in Vietnam could be a coffee shop. All you need is a considerable place enough for some set of tables and chairs, a music player with some compact discs, a counter, basic coffees and other non-alcoholic drinks to become a coffee shop owner. Vietnamese people used to accept such coffee shops because they just needed somewhere to rest and to have a drink. However, with the development of the country in every aspects of life, coffee shops have changed a lot. Higher development of the national economic has led to higher standards of life. People in Vietnam are now having a great demand for high-standard services such as education, health care, entertainment…
High-standard coffee shops are, as a consequence, dradually developing at a tremendous number. These shops are, though very expensive, warmly accepted by a great number of people. Customers of this kind of coffee shop enjoy it not only because it is a suitable place for them to work or relax but also because it is where they can show off their affluence.
Modern coffee shops are completely different from the traditional ones. They are now not only a place for drinking coffee, as we need to design our shop to serve specific purposes: for businessmen. Businessmen more and more prefer holding their business appointment at coffee shop to the office rooms. Reasons for this are: space, privacy, convenience and services. Space is the decoration of the shop. Privacy is the private atmosphere people can have in a private room in the shop. Convenience is the shop’s location. Services, finally, is not only the quality of the foods or drinks but also the extra services like strong wi-fi system, pleasant waiters and nice atmosphere…Nowadays, going to the coffee shop is not just to enjoy the drinks but to have a space for your own as well. If people want to have coffee, they will just make it at home or...
1. Situation Analysis.
It’s just not so long ago, so simple that almost every single house in Vietnam could be a coffee shop. All you need is a considerable place enough for some set of tables and chairs, a music player with some compact discs, a counter, basic coffees and other non-alcoholic drinks to become a coffee shop owner. Vietnamese people used to accept such coffee shops because they just needed somewhere to rest and to have a drink. However, with the development of the country in every aspects of life, coffee shops have changed a lot. Higher development of the national economic has led to higher standards of life. People in Vietnam are now having a great demand for high-standard services such as education, health care, entertainment…
High-standard coffee shops are, as a consequence, dradually developing at a tremendous number. These shops are, though very expensive, warmly accepted by a great number of people. Customers of this kind of coffee shop enjoy it not only because it is a suitable place for them to work or relax but also because it is where they can show off their affluence.
Modern coffee shops are completely different from the traditional ones. They are now not only a place for drinking coffee, as we need to design our shop to serve specific purposes: for businessmen. Businessmen more and more prefer holding their business appointment at coffee shop to the office rooms. Reasons for this are: space, privacy, convenience and services. Space is the decoration of the shop. Privacy is the private atmosphere people can have in a private room in the shop. Convenience is the shop’s location. Services, finally, is not only the quality of the foods or drinks but also the extra services like strong wi-fi system, pleasant waiters and nice atmosphere…Nowadays, going to the coffee shop is not just to enjoy the drinks but to have a space for your own as well. If people want to have coffee, they will just make it at home or...