Management Skills
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University of East Anglia
MC1X- MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
April 2015
Cross-culture training programme
ID number: 100084710 100104777
100094878 100102288
100104771 100092159
Date: 16th April 2015
Word count: 3024
LIST OF CONTENTS
BUSINESS OVERVIEW....................................................................................................................2
TARGET AUDIENCE AND MARKETING OF THE TRAINING EVENT......................................2
TEACHING METHODS.....................................................................................................................3
Guest speakers 5
Role-play game 5
Simulation game 6
Case study 7
Test 7
Feedback 7
LOCATION 8
SUCCESS FACTORS AND LIMITATIONS OF THE TRAINING EVENT 8
CONCLUSION 11
APPENDIX 1 13
APPENDIX 2 14
APPENDIX 3 15
APPENDIX 4……………………………………………………………………………………….16
APPENDIX 5 17
BUSINESS OVERVIEW
According to Wool’s (2000) definition, Branding is a process consisting of creating a unique name and logo for a company or a product keeping in the costumers’ mind. It always been made through advertisement program with a consistent and creative theme. In addition, it aims to build an innovative and significant image in the target market that could attract and maintain company’s loyal customers (Arthur Rooney, 1995). Based on those purposes, this training program is named NBO, which is short for New and Better One. New stands for our innovative training program, and Better One means every trainee can do better through our training.
The ordinary and fundamental training approaches are lectures and workshops, video and presentation included. Except for those NBO...
MC1X- MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
April 2015
Cross-culture training programme
ID number: 100084710 100104777
100094878 100102288
100104771 100092159
Date: 16th April 2015
Word count: 3024
LIST OF CONTENTS
BUSINESS OVERVIEW....................................................................................................................2
TARGET AUDIENCE AND MARKETING OF THE TRAINING EVENT......................................2
TEACHING METHODS.....................................................................................................................3
Guest speakers 5
Role-play game 5
Simulation game 6
Case study 7
Test 7
Feedback 7
LOCATION 8
SUCCESS FACTORS AND LIMITATIONS OF THE TRAINING EVENT 8
CONCLUSION 11
APPENDIX 1 13
APPENDIX 2 14
APPENDIX 3 15
APPENDIX 4……………………………………………………………………………………….16
APPENDIX 5 17
BUSINESS OVERVIEW
According to Wool’s (2000) definition, Branding is a process consisting of creating a unique name and logo for a company or a product keeping in the costumers’ mind. It always been made through advertisement program with a consistent and creative theme. In addition, it aims to build an innovative and significant image in the target market that could attract and maintain company’s loyal customers (Arthur Rooney, 1995). Based on those purposes, this training program is named NBO, which is short for New and Better One. New stands for our innovative training program, and Better One means every trainee can do better through our training.
The ordinary and fundamental training approaches are lectures and workshops, video and presentation included. Except for those NBO...