Management of Strategy

1.0 Introduction 2
2.0 Background of organization 3
3.0 Situational Analysis 3
3.1 General Environment Analysis 3
a) Demographic Segment 3
b) Economic Segment 4
c) Political/Legal Segment 5
d) Technological Segment 5
e) Global Segment 6
f) Physical Segment 6
3.2 Industry conditions (Porter’s Five Forces Analysis) 7
a) Threat of New Entrants: HIGH 7
b) Bargaining Power of Suppliers: HIGH 8
c) Bargaining Power of Buyers: HIGH 9
d) Threat of Substitute Products: MODERATE 9
e) Intensity of Rivalry among Competitors: HIGH 10
3.3 Description of Key Stakeholders 11
a) Capital Market Stakeholders 11
b) Product Market Stakeholders 11
c) Organisational stakeholders 12
3.4 SWOT analysis based on stakeholders groups 13
a) SWOT analysis based on capital stakeholders groups 13
b) SWOT analysis based on product stakeholders groups 14
c) SWOT analysis based on organisation stakeholders groups 16
3.5 Summary of situation analysis 19
4.0 Strategic Alternative 21
a) Porter’s Generic Strategy: Product Diversification 21
b) Product Penetration 22
c) Porter's Value Chain: Re-evaluating Marketing & Sales 23
5.0 Key Criteria 24
a) Porter’s Generic Strategy: Product Diversification 24
b) Product Penetration 24
c) Porter's Value Chain: Re-evaluating Marketing & Sales 25
6.0 Recommendations 25
7.0 Conclusion 27
8.0 References 28
Bibliography 28

  1.0 Introduction

The objective of this assignment is to teach student conduct the environmental scanning, analyses the strengths and weaknesses of organizations as well as comparing an organization’s competitiveness to that of its competitors.
Based on this report, we need to put all the knowledge and skill that from lecture class into practical. We are required to implement all the knowledge that we learn to analyse an organization, the industry and its competitor. We need to analysis and understanding the university’s external...