Madonna Case Study
Group Case One
STMT 500
Herrick Cheung, Iuliana Vintila, Leah Farrell, Leif Olson,
Loyde Henriques, Peter Chan, Sudesh Kent
Word Count: 1993
October 28, 2012
Lee Ann Keple

Table of Contents

Introduction 3
1A: Assessment of capabilities 3
1B: Achieved and sustained success 3
2A: Corporate and business strategies 4
Corporate strategy 5
Business strategy 5
2B: Common elements in successful strategies 5
Simple, consistent long-term goal 6
Profound understanding of the competitive environment 6
Simple, consistent long-term goal 6
Effective implementation 6
2C: Lessons Learned 7
Conclusion 7
Bibliography 8


Madonna Louise Ciccone is the best-selling female recording artist in history. She won a Golden Globe Award for best actress for her role in Evita. She is a best-selling author of both children’s and adult literature and she received a dance scholarship to the University of Michigan. Despite these achievements, she would unlikely get a mention in conversations of the world’s great singers, dancers songwriters, or actresses.  

Many may not think of Madonna as the conventional strategist.   However, she has come from humble beginnings to achieve superstardom in the entertainment industry. The explanation for Madonna’s unparalleled success in the world of entertainment can best be understood by examining her corporate and business strategies to achieve her goals.

Assessment of capabilities

Although Madonna is an accomplished singer, songwriter, dancer and actress, those skills are not her actual strengths: Her acting career only garnered critical acclaim in films with roles that either mirrored her own life (Evita, and Desperately Seeking Susan) or used her “natural talents for style and seductiveness” (Dick Tracy), (Grant, Contemporary Strategy Analysis, 2010). As such, these roles did not require the use of great acting skills.   “Apart from her training in dance, she had little...