Leadership Styles of Sir Richard Branson

Richard Branson is a flamboyant British entrepreneur with a seemingly insatiable appetite for starting new businesses. His internationally recognized brand "Virgin" is splashed across everything from credit cards, to airlines and music "megastores". Branson is continuously seeking new business opportunities and loves a good challenge, especially when he enters a market that is dominated by a few major players. Richard Branson was born on July 18, 1950. His entrepreneurial ways began early when he was publishing a student magazine at just 16 years. Branson did not go on to graduate school but in 1970 the now famous Virgin brand had its beginnings in the form of a discount records mail order venture that he and his friend Nik Powell worked on. Branson was awarded a Knighthood in 1999 and became Sir Richard Branson for his contribution to entrepreneurship. Branson is married with two children and currently lives in London. Branson is passionate about life and living every minute to its fullest.


Approaches to leadership
Approaches to leadership

Traditional Leadership Approaches

Modern Approaches
Charismatic Leadership Transactional Leadership

Trait Theory

Behavioral Theory

Contingency Theory

Transformational Leadership Authentic Leadership Lateral Leadership Servant Leadership The Fielder contingency model Hersey and Blanchard’s situational leadership theory Path-Goal Theory

Big five personality framework

Ohio state studies

University of Michigan studies Blake and Mouton’s leadership grid

Substitutes for Leadership


1. Traditional Approach
A. Traits Theory
Self-confidence He is confident in his mindset. He never let his mind down. In his career he experienced failures. He had lot of criticisms. But he fought back .He was resilient. eg.risk taking ability Knowledge of the business Richard Branson has a high degree of knowledge about the company, industry, technical matters. And he shares this knowledge...