Kudler Fine Foods

The Vitamin Shoppe
C. Hull D. Mazzullo,
M. Smith, S. Wall-Carty
University of Phoenix
Edward Hartmann
August 22, 2010

                                                  The Vitamin Shoppe

The organization chosen for this paper is The Vitamin Shoppe. This company has optimized the resources of human resources and knowledge of market strategy for effectiveness and efficiency. This company has set the standard for excellence within a customer service base that is being used by other companies. The Vitamin Shoppe has become one of the top company’s in training employees in product knowledge. This company excels in the vitamin industry due to excellent use of human resources and knowledge that is comprehensive and ever expanding to include consumer needs and current scientific evidence.   These occurrences are a direct reflection of the many different styles of the management and leadership of this company.
Company Synopsis
  The Vitamin Shoppe was “Founded in 1977 as a corner shop in New York City, the company was taken private by Irving Place Capital formerly Bear Stearns Merchant Banking in 2002. “In 2009, The Vitamin Shoppe raised about $155 million in initial public offerings”   (Vitamin Shoppe, 2009, p. 1). “Vitamin Shoppe (formerly Vitamin Shoppe Holdings) helps vitamin shoppers meet their recommended daily requirements. The company sells vitamins, supplements, and minerals, as well as herbal, homeopathic, and personal care products, through more than 400 The Vitamin Shoppe stores in about 35 US States and the District of Columbia” (Vitamin Shoppe, 2009, p. 1).
  For Vitamin Shoppe, reducing the costs of their products is the best way for them to increase their profits.   Vitamin Shoppe’s prices are elastic; any cost changes in their products can affect how much their customers will purchase (McConnell & Brue, 2004).   In addition, the Vitamin Shoppe not only has competitors in their own industry, Drugs, Health and Beauty...