Kudler Fine Foods Strategy

Kudler Fine Foods – Strategy

“Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia. 2002). Kudler has positioned itself to make use of its existing information technology structure, marketing scheme and sales objectives to create a well-known atypical grocer business in their slot market by leveraging the increased changes in the marketplace and shifting customer tastes, preferences and increase demands. With rising customer requests for gourmet and healthy grocery offerings, specialty grocery stores like Kudler, are facing more opposition from bigger grocery store chains and e-commerce driven online grocery shopping and delivery businesses.   Focusing on internal and external environment activity will assist Kudler in devising a successful business plan to support forward-thinking and prepare for changes occurring in a diverse platform of alliances, contracts and contractor and end-users. Kudler continues to grow their vision of a one-stop-shop gourmet grocery store. IN this paper I will discuss the strategy play, technological opportunities, and strategic recommendations for creating and realizing business opportunities to provide the best chance for Kudler to expand and offer a unique and atypical customer offering in an increasingly customer change-driven environment.

Organizations have pursued technological innovations and information technology to develop operations, procedures and progress in customer service.   Kudler fine foods president, Kathy Kudlers, objectives include adding inventory and ordering automation processing by implementing new e-commerce abilities in the form of an online catering ordering link.   Strategic information systems of this nature have the capability of intensifying efforts into potential sustainable competitive advantages and generating healthy margins in return. “Information technology has helped to computerize the business process thus...