Kudler Fine Food Strategic Plan


Strategic Plan for Kudler Fine Foods

Kudler Fine Foods is a local upscale specialty food store situated in the San Diego metropolitan area. The company is operating from last several years with its three significant locations; La Jolla, Del Mar and Encinitas. Each of its stores has more or less 16,000 s.f. of retail space situated in a stylish shopping center. The stores of the company are full with the very best domestic and imported groceries. The stores of the companies are classified in different departments for their effective management, which are as follows:
  * Fresh Bakery and Pastries
  * Fresh Produce
  * Fresh Meat & Seafood
  * Condiments and Packaged Foods
  * Cheese's and Specialty Dairy Products
With its effective business management strategies, the companies are doing good but in present it also wants to improve more with the advanced restructuring of its business vision, mission and values.
Mission & Vision of Kudler Fine Foods
Kudler Fine Foods is committed to provide its customers with the finest selection of the best foods and wines.
To become the premiere gourmet grocery store for those well-informed shoppers who are looking for the premium meats, produce, cheeses and wine.
Value Statement
Values are the beliefs that shape the ground of reasoning and action and code of conduct for moving a company towards the right direction. There are many companies, which have secured a respectable position in the market by integrating values in their business operations (Stahl & Grigsby, 1997). An organization can be benefited by replacing needless time consuming procedures with new, practical and down to earth values that enable the management of a company to make quick decisions.
The prominent values of Kudler Fine Foods are as follows:
  * Providing best quality food product and excellent food produces at fair and competitive price.
  * Treat...