Issues and Problems for Mcdonald

Issues and problems for McDonald’s to implement their marketing strategy come endless. As local people come with complain for bad taste, bad service, and many more, the company also has another problems from outside their own country. Health and nutrition from their products are now days hotly discussed.
The nutritional content of fast food: high in fat, sugar, and calories is linked to weight gain and consequent health problems. While the statistic data says that obesity is a pervasive problem in America, and as people increasingly become overweight, their health suffers 64% of all Americans overweight and 30% are obese. The percentage of children age 6 to 19 that are overweight has doubled in the last two decades.
A group of obese teenagers who ate at McDonald’s 3-5 times per week sued McDonald’s for causing their weight problems. They alleged that McDonald’s advertising and promotional representations create a false impression that its food products are part of a healthy lifestyle. McDonald’s said it would have nutritional information available to customers but it wasn’t. And at 2002, it is the first time for McDonald’s posted a quarter loss in its history.
In a 2002 lawsuit against McDonald's, a judge commented that Chicken McNuggets are a "McFrankenstein" creation of various elements not used by the home cook. The judge threw out the lawsuit, suggesting that the plaintiffs could try again if they could prove McDonald's food was an added hazard to the average consumer, rather than just a mix of scary sounding vitamins and natural flavor extracts. The judge identified that rather than being merely chicken fried in a pan, McNuggets included elements not utilized by the home cook, including the unusual sounding ingredients like: extracts of rosemary, vitamins (niacin, thiamine mononitrate, riboflavin, folic acid), leavening (baking soda, calcium lactate, etc).
The 2004 documentary Super Size Me states, "McDonald's Chicken McNuggets were originally made from...