Introduction to the Social Sciences - Consumer Society Is a Divided Society

TMA 02 ESSAY PLAN WRITE AN ESSAY THAT OUTLINES THE VIEW THAT CONSUMER SOCIETY IS A DIVIDED SOCIETY. 88% Process words: outline (chief factors, no minor details or examples) Content words: consumer society, divided society Theories: Baumann –divides society into ‘the seduced’ and ‘the repressed’ Studies: Jackson- study of out of town shopping centres which found they were seen as safe and modern Chapters: 1, 2 and 3 PLAN: INTRODUCTION: around 125 words, introduce theories and studies, essay question, key terms: ‘seduced’, ‘repressed’, recycling, division, inequality division by: age, wealth, ability… MAIN BODY: around 1000 words, 5paragraphs 1. Baumann’s ‘seduced’ and ‘repressed’ (chapter 1) 2. What Baumann didn’t consider (chapter 1) 3. Retail parks outside towns, Jackson’s study (chapter 1) 4. Rise of the supermarkets: ‘winners’ and ‘losers’; pro- and anti-supermarket lobbies (chapter 2) 5. Recycling (chapter 3)

CONCLUSION: around 125 words, summarise key points, influence of current economic situation

Sources: course book, Learning Companion 2, Reflections on ‘Material lives’ Audio CD 1


Write an essay that outlines the view that consumer society is a divided society.

Consumer society is one that is defined as much by how and what people purchase, as what they make or do. Consumption has become a centre of modern society, but not everybody has the same access to it. This creates many social divisions and inequalities. For consumers, the main division will be created by income, but age and disability also play a large role in the way we consume. In order to explore the statement, I shall draw on Bauman’s theory of ‘the seduced’ and ‘the repressed’ (Bauman, cited in Hetherington, 2009), Jackson’s study of retail parks (Jackson, cited in Hetherington, 2009, p.45) and an issue of recycling (Vivienne Brown, 2009). I shall explore the idea that consumption creates inequalities and divides society into different groups.

Zygmunt Bauman divides modern...