International Marketing

International Marketing
International marketing Repot
International Marketing
International marketing Repot
November 6, 2015
November 6, 2015
name
Microsoft
[Company address]
name
Microsoft
[Company address]

Contents
Introduction 2
1. Analysis of the Macro and Micro Factors Affecting the Retail Market 2
1.1 Macro - Environmental Forces Affecting the Retail Market 2
1.2 Micro-Environmental Factors That Affect Retail Market 3
2. The Market Recommendations 5
3. Evaluation of Market Potential 6
4. Two Recommended Market 8
5. Market Entry Strategy to Take Next Into These Markets 10
6. Marketing Mix for the Proposed Markets 12
Conclusion 13
Reference 14

Introduction
International marketing is in truth, the application of advertising and marketing principles to multiple countries. Nevertheless, there is a crossover among what is usually communicated as global marketing and international marketing, it truly is a comparable term.
The paper analysis the macro and micro factors affecting the retail market and recommendations the market. Then, the report evaluate the potential market and identified shortlist of markets with potential. Clearly using screening criteria, we recommend to market to compete in future. The report discussed market entry strategy to take Next plc into these markets successfully. Finally, the report concluded with discussing Next’s marketing mix for the recommended markets.
Background of the Next Plc.
Next plc, is primarily UK based retailer imparting exciting, superbly designed, exceptional excellent fashion and accessories for men, girls and kids together with a full variety of homewares? Next distributes through three number one channels: Next Retail, a retail chain of over 500 stores inside the Ireland and UK (Nextplc, 2015). Next list, a domestic purchasing catalogue and internet web site with over 4 million energetic clients and worldwide web sites serving round 70 nations; and Next global, with round...