Interactive Media Practices

Understanding legal and ethical constraints applicable to the interactive media industry
When working in the media industry there are a few important issues you need to take into consideration, two of them issues are ‘legal constraints’ and ‘ethical constraints’.

Legal constraints: Legal constraints are matters such as checking intellectual property rights, which includes copyright, design rights and moral rights, trademarks and patents etc. You would also need to take into account obtaining permissions; race relations act; accessibility and data protection act.
Ethical Constraints: Ethical constraints are things such as Appropriateness to audience; representation of race, gender and age; blasphemy; Authorship and Ownership rights.
The reasons why these constraints exist and the purpose of them is to act as a guideline when creating a media product to help avoid stealing or copying anyone’s material, offending anyone with your product and making it viable and accessible for your audience.
The reason behind why copyright laws are set up is to encourage the concept of new ideas and protect artists, authors, musicians etc from having their inventions stolen. If the copyright laws did not exist then people would be apprehensive about sharing or revealing any ideas to anyone in case there work was copied and sold on as somebody else’s work.
The money side to copyright is very important as well. If you didn’t copyright a piece of work you had done for example if a musician records a song – sells the song without copyright – somebody else could claim that they had written the song and collect money for the song.
One example of copy right infringement is a case – fortunately – won by queen of hip hop Beyonce Knowles. Jennifer Armour alleged that she had submitted the track ‘Baby Boy’ for consideration to Matthew Knowles, Beyonce’s father/manager. However, The Fifth Court of Appeals in the USA ruled in favour Beyonce after being convinced by evidence showing...