India Mobile Swot Analysis

Mobile subscriber growth continues to be strong
The market benefits from a healthy degree of competition
The mobile market plays host to a large number of strategic investors including
Singapore’s SingTel, Vodafone of the UK, Telekom Malaysia, Norway’s Telenor,
Etisalat of the United Arab Emirates (UAE), Japan’s NTT DoCoMo and Russia’s
Regulatory framework is generally seen as having helped to facilitate competition
and an attractive business environment for telecoms sector investors; government
continues to loosen the restrictions on foreign participation in telecoms market
Demand for mobile value added services is strong and expected to grow

Mobile market is still highly skewed towards prepaid users; inactivity levels are
thought to be high
The dominance of prepaid services has contributed to declining mobile average
revenue per user (ARPU) levels
Disagreements between the telecoms regulator and various government ministries
has led to delayed policy implementation in a number of areas, most notably in 3G
Despite major ongoing investments, mobile network infrastructures in rural areas
remain limited

The regulator has recommended that foreign operators should be allowed to
participate in the upcoming auction for 3G spectrum without a local partner
The government is currently considering recommendations made by the country’s
telecoms regulator to allow the operation of mobile virtual network operators
(MVNOs) in the mobile market
The government will cut licence fees by up to 33% for those operators whose
services cover over 95% of the residential areas in a circle
Deployment of next generation network (NGN) infrastructures and the launch of new
multimedia mobile handsets should have a positive impact on data service usage
All of the leading operators have been actively deploying multimedia content
services, providing opportunities for content providers