Implementing Change

Implementing Leadership Change
Tamara Hannah, Diana Thomas, Kimberly Lomax, Sheree Perkins, Quincy Williams
October 29, 2012
Greta Zeimetz

Implementing Leadership Change Gene One
Change can be accidental, or it can be “intentional, goal-oriented activity” . The goals of intentional, or planned, change are to: improve the ability of the organization to adapt to changes in its environment” and to “change employee behavior” . The purpose of this assignment is to identify two strategies which would enable the leadership team of Gene One to implement its desired change. Two strategies have been identified, Kotter’s Eight Step Plan and the Action Research Process, both of which are processes for implementing change. While both strategies are different, they can be used by the leadership team to lead the company to their desired outcomes while enabling the company to remain an innovative organization.
Gene One is a biotech company that whose CEO and Board believe that in order to keep pace with demand and realize conservative annual growth targets of 40%, Gene One is going to have to go public within three years. Working toward a 36-month maximum deadline, the CEO and his Board have devised a clear strategy with the help of key members in the investment community. It is their hope that implementing it will help Gene One realize its growth targets, establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public entity. Gene One faces various challenges to becoming a publicly traded entity, those of which include: 1) lack of IPO experience; 2) negative publicity; 3) lack of support from the senior leadership team; 4) lack of IPO capital for new development, advertisement and marketing that is essential to maintain its success; and 5) added demands associated with Sarbanes-Oxley requirements.

Desired Outcomes for Gene One
Strong leadership is paramount to positive...