Ice Cream Market in the Us

Hexa Reports
Market Research Reports and Insightful Company Profiles

Ice Cream Market in the US Consumer and Market
Insights Global Share and Size, Growth and Trends,
Costs and Price, Forecasts from 2014 - 2020

The indulgent nature of Ice Cream makes it a popular category and as appealing as ever, with consumers
demanding innovative products that meet their desire for new and exciting experiences. Manufacturers
have responded with the introduction of premium ingredients and greater experimentation with flavor
combinations. Having said this, there is a growing emphasis on healthier alternatives, with frozen yogurt
providing stiff competition. Overall, the desire for indulgence remains, however there is a growing trend
among health conscious consumers, who are taking active steps to seek out healthier substitutes.
Key Findings
- Rising food prices are impacting consumers' purchasing power, resulting in consumers preferring value
for money Ice Cream. This is helping boost consumption of private label products
- Health is increasingly playing an important role in the consumption habits of US consumers; however,
there is still a strong desire for Indulgent Ice Cream
- Consumers are making more of a conscious effort to take time out to relax and think about
themselves. This is causing an increased desire for Ice Cream positioned around comfort eating and "me
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Hexa Reports
Market Research Reports and Insightful Company Profiles
Reasons To Buy :- Find out what types of products consumers are purchasing, why they are consuming them, and what
they will be looking for in the next few years. Product examples and key recommendations will help you
derive key strategies in areas such as formulation, packaging and key consumer targets
- Our unique consumer data has been developed from extensive consumption surveys and...