Human Resource
- Submitted by: mikestrutter
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- Date Submitted: 12/05/2016 02:09 PM
- Pages: 17
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Critically assesses the impact that the changing global economic environment has had
upon the human resource and financial management decision-making of British Airways
Group (BA)
Fundamental changes in technology and innovation, specialisation, internationalisation of
service processes, and increasing integration of emerging economies are changing the
global economic conditions. With emerging economies accounting for over half of the
total world GDP and consumed over half of the world’s energy and four-fifth of the
growth in oil demand pushing fuel prices. Rising oil prices fuel consumer price inflation
that triggers interest rates and affect ways in which firms raise finance calls for greater
flexibility in human resource management.
This paper critically assesses the impact that the changing global economic environment
has had upon the human resource and financial management decision-making of British
Airways Group (BA). In particular, the paper focuses on ways in which the global
economic environment affected the financial performance, and suggests ways in which
human resources can be managed to improve flexibility in enabling BA to respond to the
ever changing global economic conditions.
In the financial year 2006, BA carried more than 35 million passengers on its services
and currently operates one of the world’s most extensive international scheduled airline
route networks, comprising 148 destinations in 75 countries. BA is one of the world’s
leading scheduled international passenger airlines and its principal place of business is
London, one of the world’s premier airport locations, which serves a large geographical
area and a comparatively high proportion of point-to-point business.
The global economy is in the midst of a radical transformation and more countries are
opening up their economies and seizing the opportunities that come from closer
integration into the global economy. The rapid growth of...
upon the human resource and financial management decision-making of British Airways
Group (BA)
Fundamental changes in technology and innovation, specialisation, internationalisation of
service processes, and increasing integration of emerging economies are changing the
global economic conditions. With emerging economies accounting for over half of the
total world GDP and consumed over half of the world’s energy and four-fifth of the
growth in oil demand pushing fuel prices. Rising oil prices fuel consumer price inflation
that triggers interest rates and affect ways in which firms raise finance calls for greater
flexibility in human resource management.
This paper critically assesses the impact that the changing global economic environment
has had upon the human resource and financial management decision-making of British
Airways Group (BA). In particular, the paper focuses on ways in which the global
economic environment affected the financial performance, and suggests ways in which
human resources can be managed to improve flexibility in enabling BA to respond to the
ever changing global economic conditions.
In the financial year 2006, BA carried more than 35 million passengers on its services
and currently operates one of the world’s most extensive international scheduled airline
route networks, comprising 148 destinations in 75 countries. BA is one of the world’s
leading scheduled international passenger airlines and its principal place of business is
London, one of the world’s premier airport locations, which serves a large geographical
area and a comparatively high proportion of point-to-point business.
The global economy is in the midst of a radical transformation and more countries are
opening up their economies and seizing the opportunities that come from closer
integration into the global economy. The rapid growth of...