Hot Drinks Market, Growth and Price Analysis and Forecast 2016

Hot Drinks Market Share, Size, Exploring Consumer Attitudes, Market Drivers, Analysis Forecasts 2019

Hot drinks are a regular part of consumers' diets, however, generally the category risks being considered old-fashioned and boring, or appealing only to connoisseurs. Other opportunities exist to launch premium products in the market. Genuinely innovative products, such as those featuring more extreme ingredients, providing consumers with an opportunity to create latte art at home, or targeting brain health will create the buzz and re-invigorate brand's image.

Key Findings

In traditionally "tea" countries, such as Russia and China, the coffee category will grow faster than hot tea
In traditionally "coffee" countries, such as Italy and Brazil, the hot tea category will grow faster than coffee
The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of "me-time"

Browse Detail Report With TOC @

Reasons To Buy

Find out what innovations will shape the Hot Drinks market. This report maps 21 new innovation opportunities according to whether they meet niche or mass-market needs, and shows whether they will come to fruition in the short or long-term

Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.

Table Of Content

Identifying the target audience
Global hot drinks market is growing, driven by consumers' desire for relaxation and recuperation

Buy a Sample copy of This Report @

Mass Market, Long Term Opportunities
Edible cups and accessorises will ensure fun...