H&M Fast Fashion

H&M Fast Fashion
Fast fashion is a modern day term used by lifestyle retailers to express how their clothing designs are featured in fashion shows to capture current artistic trends. Nearly all signature clothing’s are based on the different weather seasons that are winter, autumn, summer and spring. The aim of fast fashion is to manufacture attires rapidly at an affordable price. Their designs keep changing according to customers’ tastes. Most fast fashion lines collaborate with other foreign companies and have a trading partnership with the aim of manufacturing quality clothing and keep garment prices at a minimum. Fast fashion industries operate on a concept of quick response that is they respond immediately to customers’ demands.
H&M (Hennes and Mauritz) was founded by Erling Persson in 1946. He came up the venture of selling fashionable clothing at reasonable prices. In 1947, he opened up his first clothing shop in Sweden. He originally sold women’s clothing that’s why his shop had the title ‘Hennes’ which was a Swedish name that meant ‘hers.’ He continued to open stores for example in 1964; he opened a clothing store in Norway. In 1968, Erling acquired a retailer clothing Mauritz Wildforss, which led to him incorporating men’s attire. This led to him changing the name to Hennes and Mauritz. Persson continued to expand his fashion business and opened up stores in Denmark, Germany, United Kingdom and Switzerland. By 2000, he had expanded the vocation beyond Europe and opened up stores in the United States of America.
Aims and Objectives
Reduce, Reuse and Recycle
The fast fashion accepts one to give away clothes to them that they no longer need or wear for them to reuse the materials and give it new life. Shopping bags and hangers are also recycled by the H&M Company.
Provide fashion for conscious customers
Their clothing focuses on quality which will make customers satisfied they shopped with them. It ensures that the trends...