Green Lifestyle of Serviced Apartment

Service
 Apartment
 with
 Green
 Lifestyle
  -­‐  Recommenda:on
 Proposal
 to
 CityLife
  Investments
 

BSE
 Group
 28
  Emily
 WU
 
 
 
 
 
 Hee
 Jun
 LIM
  Lillian
 LI
 
 
 
 
 
 
 
 Tony
 CHENG
 
  William
 YANG
 
 
 
 Jian
 NI
 

Agenda
•  •  •  •  •  •  •  Project
 Goals
 and
 Approach
  Industry
 Analysis
  Company
 Analysis
  Customer
 Analysis
  Compe:tor
 Analysis
  The
 Next
 Steps
  Sustainability
 for
 the
 Future
 

Agenda
•  •  •  •  •  •  •  Project
 Goals
 and
 Approach
  Industry
 Analysis
  Company
 Analysis
  Customer
 Analysis
  Compe:tor
 Analysis
  The
 Next
 Steps
  Sustainability
 for
 the
 Future
 

The
 goals
 of
 the
 project
 are
 threefold…
•  Provide
 concrete
 evidences
 on
 why
 CityLife
 should
 and
 must
 operate
 in
 a
  green
 and
 sustainable
 fashion
 in
 order
 to
 survive
 in
 China’s
 saturated
 and
  compe::ve
 housing
 market

Why

•  Iden:fy
 specific
 areas
 of
 its
 opera:ons
 where
 CityLife
 can
 immediately
  bring
 in
 “green”
 concepts
 to
 differen:ate
 itself
 from
 compe:tors
 and
  subs:tutes,
 such
 that
 CityLife
 can
 aggressively
 increase
 its
 opera:ng
  Where
margin
 or
 minimally
 maintain
 its
 supply-­‐demand
 balance
•  Offer
 a
 strategic
 roadmap
 for
 CityLife
 to
 gain
 economies
 of
 scale
 using
  green
 concepts
 and
 CSR
 as
 points
 of
 differen:a:on,
 so
 that
 it
 can
 drive
  profitability
 in
 a
 sustainable
 and
 socially-­‐responsible
 manner...