Greece Baby Food Market Emerging Trends, Growth, Market Profile, Future Outlook by Radiant Insights

Greece Baby Food Market Share, Growth, Strategic Insights
and Future Outlook by Radiant Insights
The market for baby food in Greece rose strongly between 2006 and 2008, but since then has been very adversely
affected by the downturn in the number of births and the economic situation In total, Canadean estimates that the
market has fallen by 22.2% since 2009 in volume terms. - The majority of this decline occurring in 2015. A
traditional approach to food preparation still prevails, although prior to the economic crisis there had been a clear
move towards the purchase of convenience foods. Price has become a major purchasing criterion as a result of
shrinking household incomes.
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Key Findings
- The infant population aged 0-3 years has declined significantly in recent years, as both the number of babies born
and crude birth rate have dropped.
- The decline in the number of births, allied to the economic crisis, brought about a corresponding drop in
consumption. Overall consumption fell by 15.3% between 2009 and 2015.
- Multinationals dominate all sectors of the market. The top three - Danone, FrieslandCampina and Nestlé account for a combined 90% of value sales. Danone is the clear market leader with a 40.5% share of value in 2015.
- The most important channel for the sale of baby food in Greece is grocery stores, this type of outlet taking 56.3%
of overall baby food sales. However, for milks sales pharmacies have proved to be the most important distribution
point, with 57% of baby milks sold via this type of outlet.
“Baby Food in Greece” is an analytical report by Canadean which provides extensive and highly detailed current
and future market trends in the Greece market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our
in-house expertise to offer...