Global Teeth Whitening Products Market Is Projected to Reach over Usd 7000 Million by 2020

Global Teeth Whitening Products Market is projected to reach
over USD 7000 million by 2020
Date: 2016-09-14
Tooth whitening (termed tooth bleaching when utilizing bleach), is either restoration of
natural tooth shade or whitening beyond natural tooth shade, depending on the definition
Restoration of the underlying, natural tooth shade is possible by simply removing surface
(extrinsic) stains (e.g. from tea, coffee, red wine and tobacco) and calculus (tartar). This is
achieved by having the teeth cleaned by a dental professional (commonly termed “scale and
polish”, see debridement and polishing), or at home by various oral hygiene methods.
Calculus is difficult to remove without a professional clean.
To whiten the natural tooth shade, bleaching is suggested. It is a common procedure in
cosmetic dentistry, and a number of different techniques are used by dental professionals.
Many different products are also marketed for home use. Techniques include bleaching strips,
bleaching pen, bleaching gel, and laser tooth whitening. Bleaching methods generally use
carbamide peroxide or hydrogen peroxide. There are claims that carbamide peroxide is less
effective than hydrogen peroxide, but also has fewer side effects. Common side effects of
bleaching are increased sensitivity of the teeth and irritation of the gums. Occasionally
individuals develop an unhealthy obsession with tooth whitening akin to body dismorphic
disorder, termed “bleachorexia”.
The commercial market for these products began post 1989 and has expanded widely to
include rinses, gels, paint-on whiteners, toothpastes, chewing gums, and strips.
According to the forecast, the global teeth whitening products market is projected to reach
over USD 7000 million by 2020, growing at a CAGR of 3.2% from 2016 to 2020. By the
geography, North America is the largest market of teeth whitening products, accounts for
about 50% market share, Asia-Pacific is the largest demand market.
The world’s...