Global Online Booking Market Size, Share, Trends and Forecast 2016

Global Executives Survey Advance Booking Trends and Online Booking Channel Overview

The availability of attractive offers, extensive range of options, and associated cost effectiveness are influencing travelers towards online booking channels. Online bookings will increase over the next two years and constitute a significant share of overall revenues. The majority of advanced bookings for business travelers are expected to happen one month prior, primarily between January and June. During the last 12 months, the majority of business travelers who opted for advance bookings were aged between 31-45 years. Business travelers from the US, the UK, and Germany opted more for advanced booking during the last 12 months. Additionally, mid-scale hotels were preferred for advance bookings by business travelers over the last 12 months. Over the next 12 months, an increase in the number of advance bookings will be recorded for international travelers from January to June, whereas for domestic business travelers, an increase in the number of advance bookings will be recorded during April to June.

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Key Findings
Business travelers mostly use online travel agents for booking business trips

Better offers and discounts, along with cost effectiveness, are driving online booking for hotels and airlines

The majority of advance bookings happen between January and June

The majority of executives across regions expect more of advanced bookings for international travelers during the next 12 months

Table Of Content

1 Introduction
1.1 Definitions

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1.2 Methodology and sample size
1.3 Respondent profile
1.4 Canadean's view
1.4.1 Contribution of advance bookings and booking through online channels towards overall revenues will be...