Shopping Malls : A New Shopping Experience*

|   Caselet Code : | CLCB041 |
Publication date : | 2005 |
Subject : | Consumer Behavior |
Industry : | - |
Length : | 4 Pages |
Price :  | Rs. 100 (Detailed Pricing Info) |
To download this short case study (No. CLCB041) click on the link below, and select from the list: » Consumer Behavior Caselets» Marketing Case Studies **» Case Studies Collection  | |
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The caselet deals with the development of organized retailing in India in the form of shopping malls. It looks into the reasons for the growth of shopping malls in India. With the changing shopping needs and aspirations, consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof. The caselet also delves into the growth of specialty malls and the challenges faced by shopping malls in India. | |

» Growth of organized retailing in India
» How changing customer aspirations result in the evolution of retail formats
» Challenges faced by organized retailing outlets | |
Key words:

Shopping Malls, Shopping Experience, Crossroads Mumbai, Spencer Plaza, Organized Retailing, Retail Outlets, Gold Souk, Mall management, Tenant Mix and Specialty Malls. | |
Questions for Discussion:

1. Although shopping malls started making their presence felt, consumers still had to go to the traditional stand-alone stores, when they were purchasing specialized products like electronics, home needs, and jewelry. What are the ways in which shopping malls in India can attract more number of customers?

2. Poor mall management and poor tenant mix have resulted in poor mall traffic and low conversion rate. This has led to the closure of individual shops, at several malls. What can the mall management do, to attract serious buyers? | |
                               *Note 1: This caselet is intended for use only in class discussions.
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