Essay Tma4

TMA4 draft

Why P&G is the right company to work for.

Choosing the company to work for we keep in mind a number of criteria that would apply to it.   I would choose   Procter & Gamble (P&G) because it is one of the world   biggest maker of household products, with at least 300 brands in six main categories: laundry and cleaning, paper goods, beauty care, food and beverages, feminine care, health care. The company has   on-the-ground operations in more than 80 countries and employs approx 135,000 people. P&G offers challenging careers in all the functions you would expect of a major multinational company. These include Customer Business Development, Finance, Human Resources, Product Supply and Research and Development. A career in Marketing at P&G is   about creating and developing brands that consumers are devoted to. Marketing, known as Brand Management, is   one of the   functions behind the success of   P&G. It   involves combining world-class marketing mastery with business leadership to create and build brands that improve consumers' lives.

Established in its market and offering job security.

P&G is well established in its market. It began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in 180 countries. One of the potential strengths of Procter & Gamble is the wide variety of products, following the six different business segments the company is offering its consumers. The worldwide demand for P&G’s products and services has forced management to focus on global marketing and innovation. This worldwide marketing and innovation success was achieved by
making sure that what they produce is of highest quality and most importantly is what customers need. P&G is very adaptable to changing customer demands by carefully and clearly defining its innovative strategies; however, it almost lost its market dominance to competition in the mid 80’s had it not been...