N13410 Strategic Management I
10 credits; Level 3, Semester 1

Details of Module Convenor
Dr Malay N. Desai
Assistant Professor of Strategy and International Business
Location: C75, Business School, North Building
Email Address:
Telephone No: 0115 8468071
Availability Statement: Open door policy. I am available to meet you whenever I am not away from the office. Feel free to contact me either in person or via email.

Other teaching staff
Dr Jeong-Yang Park
Assistant Professor of International Business Strategy
Location: B06, Business School, North Building
Email Address:
Telephone No: 0115 9515484

Lectures: Fridays, 13.00–14.30
Room B52, Business School South, Jubilee Campus

Seminars: Round 1: Week commencing Monday 19th October (Week 4)
Round 2: Week commencing Monday 23rd November (Week 9)
Locations and times will be available on Moodle for sign-up

Contact Hours
11 x 90 minute lectures
2 x 1 hour tutorials

Breakdown of Student Learning Hours

Lectures: 16.5 hours Seminars:                 2 hours
Private Study: 61.5 hours Exam preparation: 20 hours

Method and Criteria of Assessment
One 1.5-hour examination (100%)—Answer 2 questions from a choice of 6 (50 marks each).

Details of External Examiner
Name: Mike Geppert
Position: Professor of Strategic and International Management
Institution: Friedrich Schiller University

Outline Syllabus and Lecture Programme

|Week           |Date & time                 |Lecture topic                                                                                 |
|1             |02/10/2015                 |What is Strategy?                                                                             |
|2             |09/10/2015                 |Environmental Analysis                                                                       |
|3             |16/10/2015                 |Internal...