Engagement with Social Media Insurers Market 2015 Insight Report


A global snapshot of social media and growth opportunities for the insurance industry.
Comprehensive analysis of social media practice across insurance business functions.
Analysis of social media marketing opportunities and challenges for insurance companies.
Detailed analysis on leading insurers and their presence on various social media sites.
Analysis of social media strategies adopted by leading insurance companies operating in various markets.

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Executive summary

Market Research Store Insight Report: Insurers' Engagement with Social Media report analyzes the effectiveness of insurers in capitalizing on the benefits of social media across insurance business functions. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. The increased social media user base provided significant opportunities for these companies to connect with customers and promote their products and services. Insurers and distributors across developed as well as emerging markets are, therefore, increasingly focusing on developing their processes to be able to respond to web-oriented consumers.
The report discusses in detail how the insurers across different markets use social media platforms across different business functions including product development, sales and marketing, underwriting, claims management and customer services. It also discusses the key issues and challenges faced by insurers for successful implementation of social media strategies.

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The report provides a comprehensive analysis of use of social media across insurance business functions.

It provides current and future scenarios for social media...