Employee Volunteerism in Kenya


This research paper explores the concept of Corporate Social Responsibility (CSR) as practiced at General Motors East Africa Ltd (GM) .It looks at the relatively new concept of Employee Volunteerism with specific reference to the Lifeworks Project that GM employees are involved in. The paper further explores the structure of the program, stakeholders involved and its impact on the target community, finally making recommendations that will encourage more companies to venture into Employee Volunteerism

Chapter one looks into the historical background of CSR and the origins the practice delving into why CSR is important to today’s corporate world and concludes by defining the scope of this paper.

Chapter two defines what CSR and Employee Volunteerism are and how the two concepts relate to each other. Arguments for and against CSR are also addressed.

Chapter three tackles the role of CSR in development. Chapter four analyses the General Motors East Africa Employee Volunteer Program with emphasis on its Lifeworks project in Mariakani.

Chapter five analyses the findings of the paper and concludes by giving recommendations that seek to promote the concept of Employee Volunteerism.


1.1 Introduction

The purpose of this study is to explain the concept of Employee Volunteerism under the umbrella of Corporate Social Responsibility(CSR).Many companies the world over engage in several CSR activities by way of donations and handouts. This paper introduces Employee Volunteerism (EVP) as an alternative to these handouts.
General Motors East Africa’s EVP program is used as a suitable case study. The study examines how GM carries out its EVP program with particular emphasis on the company’s involvement with the Lifeworks project in Mombasa.
The purpose of this study is to highlight the folly of mere handouts as a suitable form of CSR.Companies should seek to emulate GM by encouraging employees to volunteer their skills and time...