Embark Marketing

Four P’s of Embark |
                        Marketing Management |

                  Higher Diploma in Business ManagementNational Institute of Business Management |


Otara Gunawardene, founder and CEO of ODEL has had a colourful and successful career. Despite aspirations of being a veterinary surgeon, she ultimately studied Biology before being discovered as a potential model and was propelled to success on the catwalks of leading international designers. She then stumbled into the fashion retailing industry accidentally when she started to sell clothes from the boot of her car to family and friends. Her excellent eye for a trend and good quality clothing saw her launching a range of stylish clothing in Sri Lanka in 1990.
Her brainchild, ODEL has grown from a tiny outlet on Dickmans Road to an absolute lifestyle brand that is recognized internationally. Otara has been honoured with a number of awards as a leading businesswoman in Sri Lanka. These include; the SAARC Woman of Achievement Award (2000), Ten Outstanding Young Persons (TOYP) of Sri Lanka (2000) Award, Entrepreneur of the Year (2000) and the Zonta Award for "Woman of Achievement" (2002) to name just a few.
Despite her success, she has remained true to her first love and has contributed to many programs for animal welfare, before launching her very own initiative, Embark. She remains involved in the day-to-day running of Embark, and is integral to the direction and activities of the program.

Embark was launched in March 2007 with the sole mission of reducing animal cruelty and focusing on improving the wellbeing of animals throughout the country.

The overriding objective of Embark is to change the attitudes of people towards a more Pashionable approach when it comes to matters of the lives of the strays. With the message that owning a street pooch is as fashionable as any other, Embark has identified...