Eco /561 Business Proposal

Business Proposal Week Four


Will Bury an enterprising inventor wants to change the way people connect books, audio, and other materials currently provided in print.   By digitalizing his proprietary e-digitalization technology. Bury’s technical skills outperform his business expertise and is struggling with basic business decisions regarding technological applications, supply and demand curves, pricing strategy, product delivery, and the digital production process. To improve his business intelligence, Bury led the research online for the product substitutes, digital and audio book consumer characteristics, and industry-driving features. He applied personal experiences to the information acquired from the research. Bury sought pricing strategy advice from a friend with online business experience, particularly in artwork sales (University of Phoenix, 2013). The following business proposal for Will Bury’s proprietary e-digitalization technology will address the market structure, revenue generation, profit maximization, and economic conditions.
Market Structure
To generate and increase revenue an understanding of the market as well as the individual market clients is essential. The e-digitalization market incorporates countless companies in a monopolistically competitive structure who specialize in developing software for audio and document imaging and services, e-digital products, and retail.   Software development companies create the e-digitalization technology necessary to allow document-imaging companies to convert printed material to e-digital material for consumers to view from tablets and e-digital products to purchase from retail companies such as Amazon. The Internet has transformed how companies conduct business today. The Internet has provided companies and entrepreneurs like Will Bury with an avenue to create, develop, and promote e-digital material and compete for as much market share as possible. Companies and entrepreneurs with expertise...