Eco/365 Week3

Starbucks Coffee Market Conditions Competitive Analysis


Starbucks Coffee Market Conditions Competitive Analysis
History of The Organization
      Starbucks Coffee, based in Seattle, Washington, is a coffeehouse chain that demonstrates how effective marketing can be in the development and promotion of new products. Starbucks is one of the most innovative companies in the world, ranked 24 out of 50 by Fast Company (Gertner, 2012). From a simple coffee roaster and grinder in 1971, by the 1990s Starbucks had grown its product and brand into a worldwide coffeehouse chain that dominates the industry to this day (Starbucks, 2012). As many businesses strive to do, the challenge for this new upstart company was to identify a market need or niche and develop a product or service that fills that need. In this effort, Starbucks succeeded fully with a business model that seemed as desirable as it was unique. Of course there had been coffee for hundreds of years and coffeehouses or cafes for many decades in Europe and the U.S., but rarely had the products of coffee and the coffeehouse environment been marketed in the way Starbucks does.

      Product Description
      Starbucks product line has grown to include more than freshly brewed coffee. When a customer walks into a Starbucks location they will receive a full experience outside of the norm of a small coffee shop. Starbucks product line include coffee, iced espresso's , Tazo tea, and other beverages. However Starbucks did not stop at becoming the world name for coffee that went further and began to offer their loyal customers   sandwiches, salads, and baked pastries.   While waiting on the perfect beverage a customer can browse and buy Starbucks products. These products include coffee grinders, espresso machines, coffee brewers, whole bean coffee, tea, premium ice cream, coffee liqueurs, bottled Frappuccino as well as a variety of books, music CD's and Starbucks gift cards.
Factors Affecting Supply,...