Eco 365 Week 4 Individual Differentiating Between Market Structures

Differentiating Between Market Structures
Jennifer Gosnell
ECO/365 Principles of Microeconomics
Edward Hartmann
August 27th, 2012

Differentiating Between Market Structures
A competitive advantage is the advantage that one firm has over its competitors ("competitive advantage ", n.d.). Kudler has a differential advantage. This means one store has products that differ from competitors and are considered by the customers to be higher value. There are several strategies included in this paper: innovation strategy, growth strategies, cost leadership strategy, and alliance strategies. There is also a marketing overview and update on the market surveys. Looking into Kudler Foods organizations competitiveness, customers’ views, and the strengths and weaknesses of the store is what points to the right decision. There is also a need to make sure that new opening stores and current stores increase in profit so that Kudler Foods will be successful in the future. To accomplish this, an analysis of the market structure and the positives and negatives will be laid out. This will show competitive strategies that will make sure that Kudler Foods remains successful.
Strategic Plans
Innovation strategy
Kathy Kudler is the one responsible for the innovation in the creation of shopping finer foods. However, innovation is ongoing. The expectation of the shoppers needs to be continually research. The foods that one person thinks is a specialty vary from what another thinks. Race and religion have types of foods that are regularly consumed.   Making sure that these are available will increase the amount sold but will also show that the store is accepting of many different walks of life. This may decrease the numbers on the survey dissatisfied with the variety available at Kudler Foods.