Easy Jet

Easy Jet Analysis

Expensive and luxurious short haul flights are becoming a thing of the past. Nowadays low cost airlines provide efficient and frequent services from the UK to nearby European destinations. Customers are beginning to realise that cheaper can also mean better. One of the airlines providing these services is Easy Jet. After its merger with Go Fly in August 2002, it has become one of Europe's biggest and leading low cost airlines.
Easy Jet is committed 'to provide customers with safe, good value point to point air services. To effect, and to offer a consistent and reliable product, as well as fares appealing to leisure and business markets on a wide range of European routes." In the process of achieving these goals, they also emphasise on developing and supporting their employees.
The airline was founded by Stelios Haji-Ioannou, and the family remains the major shareholder. He controls other separate easygroup companies such as easy Internet Café, Easycar.com, easy money and easy value .They are different companies from Easy Jet and are operated differently. However, some cross marketing does exist.
Since its first flight in November 1995, Easy Jet has shown substantial organic growth. It has been faced with the toughest of market situations but it has shown its commitment and kept its promise of delivering good value service at rock bottom prices. How they managed to achieve this, will be discussed further in this report.

This report is divided into three sections.

Section 1 deals with Easy Jet in general, the nature of its business, the number of employees and basic financial statistics. A 7S analysis has also been performed.

Section 2 deals with the changes in strategy, structure and culture of Easy Jet. The leadership required to achieve this change is also discussed.

Section 3 comprises of issues relating to the relative success and failure and the factors affecting this followed by concluding remarks.