Digital Map Market Analysis, Share, Size, Trends, Forecasts to 2020

Technavio Announces the Publication of its Research Report Global Digital Map Market 2016-2020

Technavio recognizes the following companies as the key players in the global digital map market: Alibaba, Apple, Google, HERE, Micello, and NavInfo.

Other Prominent Vendors in the market are: AND, ARC Aerial Imaging, Baidu, Bing Maps, Environmental Systems Research Institute, Geoportail, Getmapping, Magellan Navigation, MAPMECHANICS, MapmyIndia, MapQuest, MapSherpa, NearMap, OnStar, OpenStreetMap, PeopleNet, Roadtrippers, Sensewhere, TeleNav, TomTom, Traceon, ViaMichelin S.A.S., Wanadoo Maps, and Zenrin.

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Commenting on the report, an analyst from Technavios team said: One of the key trends for market growth will be the increase in use of 3D platforms. Digital technology has penetrated every aspect of the mapping process such as raw data collection, map compilation and design, and final map production. Advanced mapping technology has also replaced conventional stereo plotters with digital imaging systems. The adoption of advanced technologies for surveying and map-making has resulted in developing more accurate 3D digital maps.”

According to the report, one of the key drivers for market growth will be evolution of geomarketing business. Geomarketing and advertising provide numerous opportunities for businesses and benefits for customers to achieve rich customer experience and engagement in shopping activities. Depending on the user’s location, required information about nearest restaurants, services, shopping malls, bars, and lounges would be delivered to customers through the proximity marketing service. Proximity-based solutions not only provide relevant offers and information to customers but also help companies to track data regarding people at different venues and locations.

Further, the report states that stringent regulations will be a...