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2. ANALYSIS ETHICAL, UNETHICAL AND CSR PRACTICES IN THE SELCTED ORGANISATION

This essay is about the ethics in Coca Cola. It begins with the unethical behaviours of the company followed by some of its CSR projects. Putting together both good and bad behaviour of the company, we have tried to draw conclusion. Despite the company supporting social initiatives, the resultant action of the company proved it to be an unethical company. The conclusion also links the actions of the company with ethical theories. Coca-Cola is the largest soft drink producer in the world with more than 500 sparkling and still brands. The company sells products such as Coke, Diet Coke, Fanta and Sprite are among the top 10 soft drink products in the US (Associated Press, 2011).

This reflects the strong customer relationships of the company and is encouraging sign for the company to commit for customer satisfaction. Its competitor Pepsi Cola primarily focuses on US market while Coke has diverted its concentration to the global market.

2.0 OVERVIEW OF THE ORGANSATION

Coca-Cola history began with soft drink, which is made with flavoured syrup by mixing with carbonated water and sold at soda fountain in Atlanta in 1886 (Coca-Cola History). The Founder of Coca-Cola Dr. John S. Pemberton, a pharmacist at Atlanta, took his syrup to nearby pharmacy and mixed with carbonated water and deemed excellent who sampled it (Coca-Cola History). Initially Coca-Cola sold out in glass at 5 cents per glass and average 9 serves per day in Atlanta but now 1.9 billion serves per day globally in packaged containers either pet or glass bottles (Coca-Cola History).

Now the Coca-Cola has more than 3500 different products and sold in more than 200 countries worldwide (Coca-Cola History). The product of the Coca-Cola contains high in sugar which is major contributor to diabetes, obesity and tooth decay to the people who consumes regularly as per their diets (Myths & Mortality at Coca-Cola 2009). So, as...