Defining Marketing

The creation, development, and customer needs for a service or a good and target a specified audience, in defining organizational marketing success.

Defining marketing
Natalie
MKT421-Individual Assignment
October 29, 2012
Raj Bose


Here are three definitions of marketing, one personal view and two different definitions from two separate sources.
Marketing Definitions-
Personal definition: Integrating, and creating, a good or service to assist a customer to want to purchase such items as a good or service. Fulfilling a demand of what customers may want or need and producing a concept that the customers understand and can identify with is marketing the good or service. Customers need to be able to identify with the creation of a good or service, and then the supply and demand determines the price, how to distribute to the customers, and how to promote the goods and services.
According to the American Marketing Association Board of Directors: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (www.marketingpower.com)
| Investopedia explains: Marketing is everything a company does to acquire customers and maintain a relationship with them. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby¬†ensure profitability. (www.investopedia.com)               The importance of Marketing in organizational success is ultimately all about the customer satisfaction and what the customer needs, a development, creation of a good or service and the products image as seen by the public. A good or product must be desirable for one to want to purchase. Communicating and delivering marketing value is not just advertising or sales, but acquiring customers and a continued relationship between the customer and the company. Market victoriously, whether...